We’re All Full of Crap: How to Tell Compelling Stories that Resonate

We, as marketers, are all full of crap. This ability to be full of crap is what allows us to tell great stories. In this session, Tylar Masters will uncover the psychology behind what makes stories engaging and will provide strategies for how you can craft memorable, emotional content that resonates with your audience.

After this session, you’ll be able to:

  • Tell compelling and believable stories that your audience wants to engage with
  • Understand the psychology behind why great stories resonate with people, and what makes your brand memorable
  • Apply strategies for writing and executing “authentic” (even if it’s fabricated) emotional content
  • Understand how content, real or made up, should feel authentic and leave your customers/clients excited for what’s next