The Silver Linings [Content Marketing] Playbook: Take-aways from a Year of Content Marketing in a Pandemic

The last 12 months have been transformative for so many businesses and professionals. We’ve laughed and cried (all on Zoom) and learned so much about ourselves, the places we work, and the world we live in. As marketers, the moments where we discovered how agile, savvy and focused we can be when pushed to our limits are the silver linings. This session will show you how you can apply the silver linings LinkedIn found by questioning traditional tactics and rethinking their strategies, now and for the future.

After this session, you’ll be able to:

  • Apply the tactics LinkedIn’s content marketing team took to adapt to the new normal
  • Implement new strategies for connecting and engaging more efficiently and effectively when your audience is consistently distracted
  • Redefine the metrics that matter to your business