The Content Strategy Playbook: 4 Principles for Content Marketing Success

Content marketing is the key to businesses, both large and small, being able to make intentional connections with existing and potential customers. This connection sets the foundation for driving engagement, affinity, and conversion. In this session, attendees will learn the 4 guiding principles of content strategy that inform how to conduct audience research, key performance indicator identification, planning, and production needed to create impactful brand content.

After this session, you’ll be able to:

  • Address macro and micro audiences through content
  • Create content against meaningful metrics
  • Establish a top-down strategy from messaging/communication to content distribution
  • Efficiently produce content with key considerations in mind