Social Media Security Mistakes Companies Make & How to Avoid Them
It’s all too common for a company to be in the news because their Twitter account was hacked or their social media manager mistakenly tweeted something horrible. The large majority of these incidents could have been avoided with proper social media security and protocols in place. We’ll look at examples and talk about how to protect your company from encountering similar situations. Communicators and marketers who are managing social media at scale for their company and want to understand best practices for safety, security, compliance and regulatory considerations.
After this session, you’ll be able to:
- Understand how such incidents happen
- Implement new strategies and processes to eliminate some of these risks
- Understand the suite of tools you may want to use to implement better social media governance