Performance as a Growth Metric: Optimizing Your Website for Speed & Conversions

Performance isn’t a vanity metric, it’s a growth metric! The speed of your website has a direct impact on the ability of your site to delight and convert visitors. The faster your website is, the more value you get from the visitors you already have. That’s huge. Many of us approach speed optimization as a one-off project which we complete and move on, but your site is a living part of your digital business and is changing all the time. These changes can often introduce speed-killing “regressions” that grind your load time and revenue to a halt. In this session, you’ll learn how to speed up your website by creating an ongoing performance plan, leading to higher conversion rates.

After this session, you’ll be able to:

  • Speed up your site, increase your conversion rates, and improve your SEO by creating and supporting an ongoing performance plan
  • Understand the importance of performance optimization in your approach to optimizing your website
  • Implement performance optimization without killing your productivity