LinkedIn Optimization for Entrepreneurs & SMBs

LinkedIn is the platform to master in order to build a strong professional presence and consistently grow your business. Unfortunately, only 1% of LinkedIn’s 260 million monthly users share posts on a weekly basis, and those 3 million or so users net 9 billion impressions per week. The most common reason people don’t post? They’re not sure what to write about.

In this session, you’ll learn how to rapidly come up with impactful content that attracts and activates your target audience. You’ll also learn how to effectively build your Personal Brand, allowing you to make a more genuine connection with your ideal clients. Through this process, you’ll discover how to turn that engagement into meaningful conversations that lead to real business outcomes without coming off as salesy or inauthentic. We won’t talk about paying for ads, or chasing likes, just a focus on impact and revenue generation.

After this session, you’ll be able to:

  • Set up your LinkedIn profile for success, communicating why your audience would want to work with you and your company
  • Consistently create content that engages your audience and encourages meaningful interactions
  • Initiate and advance authentic one-on-one conversations with members of your target audience
  • Generate leads, speaking engagements and partnerships by building your authority on the platform
  • Use LinkedIn as an ongoing networking and personal branding opportunity, while also measuring the impact