How to Grow Your Initial Target Audience into a Larger, Broader Customer Base

Successfully marketing a product or service involves creative storytelling and having a unique selling proposition that resonates with prospective customers. How you identify these customers, both the initial target customer base and additional customers that help you grow, is a key driver of success as well. This session will provide a prescriptive guide for developing marketing strategies for acquiring an initial customer base and growing the base significantly.

After this session, you’ll be able to:

  • Identify the right target market and customer(s) for your product or service
  • Develop and execute a strategy that helps you gain more customers over time
  • Establish a cadence for tracking metrics to ensure your strategy is properly calibrated