How to Find and Reach Your Niche Audience

If you’re looking to discover your niche audience, hone your target persona, or figure out how to reach that unique customer avatar, this talk is for you! Sarah Weise, bestselling author of InstaBrain: The New Rules for Marketing to Gen Z, This session is jam-packed with stories, examples, and how-to’s you can start using right away to discover what resonates with your target audience.

After this session, you’ll be able to:

  • 5 creative ways to discover what resonates with your target audience
  • The fine art of stalking (ok… learning from) your customers on social media
  • Innovative market research methods—like mobile ethnography (video diary studies) and screen recordings
  • Solid framework for choosing the right integrated marketing strategies for your audience that go beyond social media and paid funnels