Email Marketing: Work Smarter (Not Harder) with Automation

Time is limited. Teams are spread thin. Budgets are stretched. But the need to be as creative and innovative as possible to win more customers is at an all-time high. And it’s why you need tools that will help you drive sales and boost revenue, while at the same time reducing costs and increasing efficiency. Enter: email marketing automation.
With marketing automation, you can strategically create email campaigns that run on their own, are highly personalized, and create deeper engagement with contacts. This session will explain how to create an effective email marketing automation program that delivers the business results you seek, plus saves time and effort so you can focus on other initiatives.

After this session, you’ll be able to:

  • Nail down the right starting point and strategic approach for your email marketing automation program
  • Understand specific examples of automated campaigns you can implement to support your goals
  • Analyze and optimize your program to achieve the greatest impact