Advertising in the Age of Privacy: iOS 14 & Beyond
The ongoing Apple iOS 14 updates related to data privacy are creating waves for advertisers. And this is just the beginning of a continued trend toward enhanced consumer privacy. From Apple’s data transparency and tracking requirements to Google’s deprecation of the cookie coming in early 2022 to national data privacy legislation being introduced, the time is now for brands to take a proactive approach to preparing for a major shift in advertising strategies.
After this session, you’ll be able to:
- Understand the implications of the new data privacy requirements
- Analyze current performance trends to easily identify fluctuations in key metrics
- Take actionable steps to ensure you continue driving success from your advertising