3 Key Steps to Make Your Marketing Department of One Work Smarter, Not Harder

As a small business owner, time is your most precious resource. This session will show you how to use your resources to tackle more with less, whether you’re a team of one or many. We will cover the basics of building your brand calendar through a process driven by sales and seasonality for effective messaging across relevant platforms. Then, we will show you how to populate that brand calendar with more content in less time. Finally, we’ll share our expert shortcuts to get creative content on a budget!

After this session, you’ll be able to:

  • Create a brand calendar driven by sales and seasonality
  • Create more content in less time
  • Use engagement as a content tool