Digital Summit Masterclasses

Full-day, interactive workshops devoted to in-depth learning

“Thanks for a fantastic class. After so many months working remotely, you have my mind spinning with ideas on how we can maximize our content. Great stuff!”

DS At Home Masterclass attendee

Masterclasses
March 29, 2021 | 10:00AM – 4:00PM (ET)

(Included with All Access Pass, upgrade required for Base Pass)

Digital Summit Masterclasses are the perfect expansion of the core Digital Summit conference experience. Each virtual classroom will be a highly interactive, deep-dive taught by the brightest minds in marketing and technology — on the complex topics and strategies that matter most to your company’s bottom line.

We’ve added these virtual Masterclasses to the online At Home events this year for only $130 more (as part of our All Access Pass).

We have these amazing courses available for Digital Summit At Home:

Day 1 Monday, March 29

10:00am - 2:00pm

Content Fuel Framework: How to Generate Unlimited Content Ideas

Masterclass
  • Melanie Deziel, StoryFuel
  • Melanie Deziel

Content is an increasingly important marketing and branding tool for reaching, engaging and retaining customers, and yet, few of us were trained to be content marketers. Using a simple and flexible framework, this session will get your creative juices flowing and teach you how to generate a seemingly endless number of unique and compelling content ideas to build your personal brand or that of your organization. Even better, the systems you’ll learn here can be replicated time and again, whenever you need content ideas for new offerings, programs, services, events or something else.
We’ll walk through 10 different focuses for your content; 10 different formats you can use to bring those ideas to life, and then a system for repurposing your content for maximum productivity and effect. Throughout the session, there will be plenty of activities and Q&A, and you’ll also get a downloadable workbook with hundreds more content prompts and activities.

After this masterclass, you’ll be able to:

  • Brainstorm 500+ content ideas for your brand
  • Apply a repeatable process for generating hundreds of content ideas
  • Use a simple tool for turning one content idea into several
  • Create a reliable idea-generation system you can share with your team
  • Develop newfound confidence in your own creative power
Included with All Access Pass, upgrade required for Base Pass

12:00pm - 4:00pm

SEO in 2021: Win More Visibility in Customer Searches

Masterclass
  • Greg Gifford, SearchLab
  • Greg Gifford

COVID has changed consumer behavior, and showing up in Google searches is more important than ever before. In this masterclass, you’ll learn how Google actually works and how to optimize your digital presence to attract more customers. You’ll learn specific tactics to help boost visibility in searches and leave with a detailed playbook for 2021. Whether you handle your own SEO or you’re looking to hire an SEO partner, this masterclass will give you everything you need to know to grow your business in 2021.

After this masterclass, you’ll be able to:

  • Understand how Google’s algorithm functions and which elements it uses for ranking
  • Identify technical issues that could be hurting visibility and user experience
  • Learn how to write content that customers love and Google rewards
  • Learn how to acquire links from other websites to help boost relevance
  • Learn how to gain more visibility in local searches
  • Learn how to optimize Google My Business
  • Learn how to use Google Analytics to track organic performance and site actions
  • Create a prioritized strategy for SEO in 2021
Included with All Access Pass, upgrade required for Base Pass

2:00pm - 6:00pm

The Shift: The Digital Content Strategy To Transform Your Busine$$

Masterclass
  • Samantha Kermode, Investis Digital
  • Samantha Kermode

Based on the shift to a digital-first marketing focus, it’s time to look at your digital marketing strategy (or create one) and engage with your audience at all stages of your customer journey.

This workshop examines the channels, tactics and tools needed to dive deeper into SEO, paid media, social media, email marketing, measurement and CRO.

If you are not building a ‘connected’ audience, you are falling further behind in this distracted and fragmented online marketplace.

After this masterclass, you’ll be able to:

  • Properly evaluate your digital marketing efforts and find the topics and tactics you need to use in 2021
  • Strategize, ideate and create engaging user-focused content for each stage in the customer journey
  • Know where, when and how to publish content in the right digital channels
  • Understand what’s working, what’s not, and how to test with measurement and CRO
  • Manage your ‘connected’ audience and prove the value it creates for your organization
  • Evaluate your investment, ROI and how to communicate that with the C-Suite

You will leave this workshop well on your way to creating and growing a ‘connected’ audience with an effective digital marketing strategy. You’ll receive the tools, tips and references you need to complete the provided interactive workbook.

Included with All Access Pass, upgrade required for Base Pass

Organizing your Digital Properties to Connect Data to Business Decisions

Masterclass
  • Colleen Harris, Sincro
  • Colleen Harris

Data & analytics. It’s the piece needed to judge if your website, advertising campaign, landing page or business listing is reaching, engaging and converting your potential audience. Everyone knows you need your Google Analytics, Search Console and Ads installed to gather all the data. Follow that up with “What do you do with that data?” and you get silence. This is the session where you can take control over your Google data properties. Learn how to go beyond just having Google Analytics installed on your site and start to leverage data in your digital decisions. Once you’ve cleaned and organized your data, you can then automate all your marketing reports in Google Data Studio.

This master class will be a full working session in Google Analytics, Google Tag Manager and Google Data Studio. Your interactive workbook will include best practices for data organization, tips and tricks on how to connect all your data together, plus checklists for how to audit any Google Analytics account.

On top of the workbook, this master class will provide you with 3 templates for Google Data Studio that you’ll be able to set up and edit in class.

After this masterclass, you’ll be able to:

  • Audit Google Analytics set-up for proper data flow and collection on your site plus see why setting up alerts are so important
  • Judge your current Google Analytics goals for engagement and conversions
  • Build custom funnel segments in Google Analytics to compare user flows on your website
  • Understand the different attribution models in Google Analytics and the pros and cons of each
  • Tackle Google Tag Manager with tricks and a cheat sheet for creating triggers and tracking
  • Learn the basics of Google Data Studio as an automation tool for reporting. You’ll discover how different data sources connect to the report and how to edit existing reports as you add your own filters.
  • Follow along as we build a Data Studio report from scratch. You’ll be able to identify the question you want to answer, find the answer in Google Analytics, and apply design principles of data to show the value of your work to internal and external stakeholders.
Included with All Access Pass, upgrade required for Base Pass

“I’ve never seen a conference go this in-depth, this is awesome!”

DS At Home Masterclass attendee

What’s Included?

6 hours of drill-down, deep-dive content, tips, and insights

Workbooks from all Masterclasses

Exclusive DS Masterclass Certification

The ROI from a DS Masterclass is unbelievable
Masterclasses

We’re already pretty excited about the impact that two core days of Digital Summit is going to have on your business and professional toolkit.

But add the Masterclass day? Wowee…you’ll be able to unleash exponentially more potential impact in your marketing campaigns, strategy, and customer relationships.

We are confident the number of tangible, actionable things you’ll take away will more than justify the time and money you spend to join us on Masterclass day.

FAQs about our Masterclasses

Hands down, DS Masterclasses go the most in-depth our into topic offerings – ideal for subjects like analytics, content marketing, social media, and CRO that have a lot of complexity and moving pieces to them. Our masterclasses offer a more intimate teacher-student environment to create a highly-specialized learning experience.

The Masterclass is included in the All Access Pass only. If you’re already registered with a Base Pass and would like to add the Masterclass, just select the add-on option on the registration page.

DS Masterclass instructors will typically include a little context-setting content in their lessons but, as a whole, our Masterclasses are designed to be more advanced and highly tactical – ideal for seasoned marketing practitioners from most any company size or industry.

Yes! Our instructors love the interaction with you and facilitating that between you and your fellow attendees. They build multiple interactive exercises and Q&A opportunities throughout the day.

Yes! All Masterclasses will be available post-event to rewatch. We’ll send out an email post event with instructions on how to access.

Not at all – you’re welcome to attend whichever session you’d like. Feel free to jump in and out of sessions during the event as well.