Content is an increasingly important marketing and branding tool for reaching, engaging and retaining customers, and yet, few of us were trained to be content marketers. Using a simple and flexible framework, this session will get your creative juices flowing and teach you how to generate a seemingly endless number of unique and compelling content ideas to build your personal brand or that of your organization. Even better, the systems you’ll learn here can be replicated time and again, whenever you need content ideas for new offerings, programs, services, events or something else.
We’ll walk through 10 different focuses for your content; 10 different formats you can use to bring those ideas to life, and then a system for repurposing your content for maximum productivity and effect. Throughout the session, there will be plenty of activities and Q&A, and you’ll also get a downloadable workbook with hundreds more content prompts and activities.

After this masterclass, you’ll be able to:

• Brainstorm 500+ content ideas for your brand
• Apply a repeatable process for generating hundreds of content ideas
• Use a simple tool for turning one content idea into several
• Create a reliable idea-generation system you can share with your team
• Develop newfound confidence in your own creative power

COVID has changed consumer behavior, and showing up in Google searches is more important than ever before. In this masterclass, you’ll learn how Google actually works and how to optimize your digital presence to attract more customers. You’ll learn specific tactics to help boost visibility in searches and leave with a detailed playbook for 2021. Whether you handle your own SEO or you’re looking to hire an SEO partner, this masterclass will give you everything you need to know to grow your business in 2021.

After this masterclass, you’ll be able to:

• Understand how Google’s algorithm functions and which elements it uses for ranking
• Identify technical issues that could be hurting visibility and user experience
• Learn how to write content that customers love and Google rewards
• Learn how to acquire links from other websites to help boost relevance
• Learn how to gain more visibility in local searches
• Learn how to optimize Google My Business
• Learn how to use Google Analytics to track organic performance and site actions
• Create a prioritized strategy for SEO in 2021

Based on the shift to a digital-first marketing focus, it’s time to look at your digital marketing strategy (or create one) and engage with your audience at all stages of your customer journey.

This workshop examines the channels, tactics and tools needed to dive deeper into SEO, paid media, social media, email marketing, measurement and CRO.

If you are not building a ‘connected’ audience, you are falling further behind in this distracted and fragmented online marketplace.

After this masterclass, you’ll be able to:

• Properly evaluate your digital marketing efforts and find the topics and tactics you need to use in 2021
• Strategize, ideate and create engaging user-focused content for each stage in the customer journey
• Know where, when and how to publish content in the right digital channels
• Understand what’s working, what’s not, and how to test with measurement and CRO
• Manage your ‘connected’ audience and prove the value it creates for your organization
• Evaluate your investment, ROI and how to communicate that with the C-Suite

You will leave this workshop well on your way to creating and growing a ‘connected’ audience with an effective digital marketing strategy. You’ll receive the tools, tips and references you need to complete the provided interactive workbook.

Data & analytics. It’s the piece needed to judge if your website, advertising campaign, landing page or business listing is reaching, engaging and converting your potential audience. Everyone knows you need your Google Analytics, Search Console and Ads installed to gather all the data. Follow that up with “What do you do with that data?” and you get silence. This is the session where you can take control over your Google data properties. Learn how to go beyond just having Google Analytics installed on your site and start to leverage data in your digital decisions. Once you’ve cleaned and organized your data, you can then automate all your marketing reports in Google Data Studio.

This master class will be a full working session in Google Analytics, Google Tag Manager and Google Data Studio. Your interactive workbook will include best practices for data organization, tips and tricks on how to connect all your data together, plus checklists for how to audit any Google Analytics account.

On top of the workbook, this master class will provide you with 3 templates for Google Data Studio that you’ll be able to set up and edit in class.

After this masterclass, you’ll be able to:

• Audit Google Analytics set-up for proper data flow and collection on your site plus see why setting up alerts are so important
• Judge your current Google Analytics goals for engagement and conversions
• Build custom funnel segments in Google Analytics to compare user flows on your website
• Understand the different attribution models in Google Analytics and the pros and cons of each
• Tackle Google Tag Manager with tricks and a cheat sheet for creating triggers and tracking
• Learn the basics of Google Data Studio as an automation tool for reporting. You’ll discover how different data sources connect to the report and how to edit existing reports as you add your own filters.
• Follow along as we build a Data Studio report from scratch. You’ll be able to identify the question you want to answer, find the answer in Google Analytics, and apply design principles of data to show the value of your work to internal and external stakeholders.