Agenda | Digital Summit At Home

Agenda (All times ET)

These great sessions have been confirmed so far, with more on the way. Keep checking back for updates!

Pre-Event Monday, March 29

10:00am - 2:00pm

Content Fuel Framework: How to Generate Unlimited Content Ideas

After this masterclass, you’ll be able to:

  • Brainstorm 500+ content ideas for your brand
  • Apply a repeatable process for generating hundreds of content ideas
  • Use a simple tool for turning one content idea into several
  • Create a reliable idea-generation system you can share with your team
  • Develop newfound confidence in your own creative power
Included with All Access Pass, upgrade required for Base Pass
Masterclass
  • Melanie Deziel
    • Melanie Deziel
    • StoryFuel

12:00pm - 4:00pm

SEO in 2021: Win More Visibility in Customer Searches

After this masterclass, you’ll be able to:

  • Understand how Google’s algorithm functions and which elements it uses for ranking
  • Identify technical issues that could be hurting visibility and user experience
  • Learn how to write content that customers love and Google rewards
  • Learn how to acquire links from other websites to help boost relevance
  • Learn how to gain more visibility in local searches
  • Learn how to optimize Google My Business
  • Learn how to use Google Analytics to track organic performance and site actions
  • Create a prioritized strategy for SEO in 2021
Included with All Access Pass, upgrade required for Base Pass
Masterclass
  • Greg Gifford
    • Greg Gifford
    • SearchLab

2:00pm - 6:00pm

Organizing your Digital Properties to Connect Data to Business Decisions

After this masterclass, you’ll be able to:

  • Audit Google Analytics set-up for proper data flow and collection on your site plus see why setting up alerts are so important
  • Judge your current Google Analytics goals for engagement and conversions
  • Build custom funnel segments in Google Analytics to compare user flows on your website
  • Understand the different attribution models in Google Analytics and the pros and cons of each
  • Tackle Google Tag Manager with tricks and a cheat sheet for creating triggers and tracking
  • Learn the basics of Google Data Studio as an automation tool for reporting. You’ll discover how different data sources connect to the report and how to edit existing reports as you add your own filters.
  • Follow along as we build a Data Studio report from scratch. You’ll be able to identify the question you want to answer, find the answer in Google Analytics, and apply design principles of data to show the value of your work to internal and external stakeholders.
Included with All Access Pass, upgrade required for Base Pass
Masterclass
  • Colleen Harris
    • Colleen Harris
    • Sincro

Day 1 Tuesday, March 30

10:00am - 10:40am

How to Build an Influencer Marketing Program from the Ground Up

After this session, you’ll be able to:

  • Identify the right influencers to work with your brand
  • Define baseline metrics that every influencer must meet: Geo, engagement, age range, gender, and content alignment
  • Create a tiered engagement strategy with influencers and target audiences that drives sales
  • Develop a comprehensive approach for influencer management from contract and negotiation to scheduling and tracking campaign results
  • J.J. Abbott
    • J.J. Abbott
    • Premiere Creative

LinkedIn Optimization for Entrepreneurs & SMBs

After this session, you’ll be able to:

  • Set up your LinkedIn profile for success, communicating why your audience would want to work with you and your company
  • Consistently create content that engages your audience and encourages meaningful interactions
  • Initiate and advance authentic one-on-one conversations with members of your target audience
  • Generate leads, speaking engagements and partnerships by building your authority on the platform
  • Use LinkedIn as an ongoing networking and personal branding opportunity, while also measuring the impact
  • Terry Rice
    • Terry Rice
    • Entrepreneur Magazine

We’re All Full of Crap: How to Tell Compelling Stories that Resonate

After this session, you’ll be able to:

  • Tell compelling and believable stories that your audience wants to engage with
  • Understand the psychology behind why great stories resonate with people, and what makes your brand memorable
  • Apply strategies for writing and executing “authentic” (even if it’s fabricated) emotional content
  • Understand how content, real or made up, should feel authentic and leave your customers/clients excited for what’s next
  • Tylar Masters
    • Tylar Masters
    • Tylar + Company

11:00am - 11:40am

A Guide to Creating Efficient Templates for Highly Effective Social Media

  • Jason Keath
    • Jason Keath
    • Social Fresh

Remote Selling Secrets: How to Use Video to Hook Prospects Attention, Prioritize Follow Ups, and Shorten Sales Cycles

After this session, you’ll be able to:

  • Use video to get discovered on social media
  • Remotely transfer product and service knowledge through video communication
  • Form deeper consumer relationships and close 75% of your late stage prospects by the end of the quarter
  • Todd Hartley
    • Todd Hartley
    • WireBuzz

Simple Fixes to HUGE UX Problems for Your SMB’s Website

After this session, you’ll be able to:

  • IncreasE collaboration for faster iteration
  • Use the 7 most impactful UX principles in your everyday work
  • Drive growth with iteration and WebOps
  • Sarah Fruy
    • Sarah Fruy
    • Pantheon
  • Trevor Calabro
    • Trevor Calabro
    • Aten Design Group

12:00pm - 12:40pm

Advertising in the Age of Privacy: iOS 14 & Beyond

After this session, you’ll be able to:

  • Understand the implications of the new data privacy requirements
  • Analyze current performance trends to easily identify fluctuations in key metrics
  • Take actionable steps to ensure you continue driving success from your advertising
  • Brian Kroll
    • Brian Kroll
    • Adtaxi

How to Build and Execute the Growth Strategy That’s Right for Your Business

After this session, you’ll be able to:

  • Build an effective, sustainable growth strategy that focuses on user quality
  • Identify where your largest growth opportunities lie
  • Determine which metrics matter most to you and how to use your data to evaluate acquisition channels
  • Understand and communicate the impacts your growth efforts have on the business
  • Jenny Rothenberg
    • Jenny Rothenberg
    • BACH

Standout Brand Storytelling: Using the Science of Story to Captivate Customers and Build Brand Loyalty

After this session, you’ll be able to:

  • Define the key elements of your brand story including your protagonist and antagonist
  • Capture attention by creating empathetic stories highlighting your customer’s challenges and positioning your brand as their hero
  • Craft captivating stories that drive profitable actions and long-term brand loyalty
  • Nick Westergaard
    • Nick Westergaard
    • Brand Driven Digital

1:00pm - 1:40pm

5 Conversational Marketing Principles You Can Apply Within One Week to Get Higher Quality Leads

After this session, you’ll be able to:

  • Understand the power of conversational marketing in your lead generation strategy
  • Apply 5 principals of conversational marketing to get higher quality leads within one week
  • Use automation to get more and better leads
  • Arvell Craig
    • Arvell Craig
    • Chatbot Funnels

Creating Big-Brand CX on an SMB Budget

After this session, you’ll be able to:

  • Leverage digital channels to expand your customer reach
  • Develop the right customer journeys and workflows for your brand
  • Scale your service, support, and sales programs with your business
  • Amrit Dhangal
    • Amrit Dhangal
    • Acquire

The Feng Shui of Modern Email

After this session, you’ll be able to:

  • Recognize design trends that prioritize engagement and accommodate mobile and desktop email client
  • Better align messaging and calls to action with campaign objectives
  • Boost ROI with personalization that moves the needle
  • Leverage the CTA secret that gets the click—even among disengaged subscribers
  • Jen Capstraw
    • Jen Capstraw
    • Women of Email

2:10pm - 2:50pm

Day 1 Keynote: to The Future of SEO: 7 Facts That Will Transform Your Traffic

A lot of people like to see high numbers… vanity metrics. But what good is a ton of traffic if it isn’t the RIGHT traffic? With the strategies discussed in this talk, Neil Patel will show you the best ways to position your brand in Google so that not only do you drive a lot of traffic to your site but so that you drive the right kind of traffic: qualified visitors.

Keynote
Session Image
  • Neil Patel
    • Neil Patel
    • Neil Patel Digital

3:10pm - 3:50pm

5 Ways to Readjust Your Digital Marketing Plans for 2022

After this session, you’ll be able to:

  • Understand how uncertainty affects your customer’s buying behavior
  • Adjust your marketing budget for 2022
  • Examine how your competitors are dealing with the crisis
  • Reframe your thinking to engage better with consumers
Fundamentals Session
  • Juntae DeLane
    • Juntae DeLane
    • Digital Branding Institute

Beyond the Editorial Calendar: Content Tactics to Grow and Engage Your Audience

After this session, you’ll be able to:

  • Utilize frameworks and content pairing strategies that go beyond the editorial calendar and traditional back-linking tactics
  • Take real-world examples of B2B & B2C companies applying an integrated approach to content strategy back to your day-to-day work
  • Choose metrics and improve measurement across channels and throughout the buyer’s journey
  • Ashley Faus
    • Ashley Faus
    • Atlassian

How Any Business Can Succeed on Twitter Without Going Viral

After this session, you’ll be able to:

  • Prepare for the key moments that will help you connect with your audience on Twitter
  • Refine your business’ social media voice
  • Apply best practices from successful campaigns
  • Kevin Dolezal
    • Kevin Dolezal
    • Twitter

4:10pm - 4:50pm

3 Key Steps to Make Your Marketing Department of One Work Smarter, Not Harder

After this session, you’ll be able to:

  • Create a brand calendar driven by sales and seasonality
  • Create more content in less time
  • Use engagement as a content tool
  • Brittany Ward
    • Brittany Ward
    • CreateCollabs

Easy SEO Wins in 2021 for Small-Medium Sized Businesses

After this session, you’ll be able to:

  • Create a comprehensive content strategy that will appeal to your audience as well as boost your domain authority
  • Improve your website speed and meet the known standards for upcoming Mobile-Only Indexing update in March 2021
  • Improve your overall user experience and core vitals to thrive during the May 2021 Page Experience Update
  • Taylor Kurtz
    • Taylor Kurtz
    • Crush the Rankings

Unlocking Innovation to Grow Your Business

After this session, you’ll be able to:

  • Understand the transformative power innovation can have on your business
  • Develop new innovation skills for the digital-first economy and put them into action
  • Apply lessons in innovation from industry leaders
  • McLean Donnelly
    • McLean Donnelly
    • The Makery Group

5:10pm - 5:50pm

The Power of Viral Marketing

After this session, you’ll be able to:

  • Understand the principles behind viral marketing and how you can capitalize on them
  • Increase click-through rates, word-of-mouth buzz and the effectiveness of your digital advertising by applying a viral litmus test
  • Transform the way you brainstorm, launch and measure future marketing campaigns to achieve viral marketing success
  • Ben Kaplan
    • Ben Kaplan
    • PR Hacker

3 Agile Practices that Time-Strapped Marketers Need in their Lives

After this session, you’ll be able to:

  • Understand why the all-too-common pitfall of context switching is to blame for late delivery and missed opportunities
  • Use Agile to push yourself beyond the to-do list and force ruthless prioritization of your workday
  • Practice the 10-minute workflow visualization approach that gets work out of your head so you can focus on the most important action items until they’re done
  • Andrea Fryrear
    • Andrea Fryrear
    • AgileSherpas

The Homebrew Brand Ambassador Toolkit: Creating & Managing a DIY Influencer Plan That Scales

After this session, you’ll be able to:

  • Understand the key differences between Ambassador Programs & Influencer Marketing Campaigns
  • Apply brand examples of Ambassador Program success in unlikely places & spaces
  • Get started on your own HomeBrew Brand Ambassador Plan & Toolkit
  • Joe Cox
    • Joe Cox
    • Pop Marketer

Day 2 Wednesday, March 31

10:00am - 10:40am

Don’t Settle for Slow: Optimizing WordPress for Speed & Conversions

After this session, you’ll be able to:

  • Speed up your site, increase your conversion rates, and improve your SEO by creating and supporting an ongoing performance plan
  • Understand the importance of performance optimization in your approach to optimizing your website
  • Implement performance optimization without killing your productivity
  • David Vogelpohl
    • David Vogelpohl
    • WP Engine

How to Find and Reach Your Niche Audience

After this session, you’ll be able to:

  • 5 creative ways to discover what resonates with your target audience
  • The fine art of stalking (ok… learning from) your customers on social media
  • Innovative market research methods—like mobile ethnography (video diary studies) and screen recordings
  • Solid framework for choosing the right integrated marketing strategies for your audience that go beyond social media and paid funnels
  • Sarah Weise
    • Sarah Weise
    • Bixa

The Silver Linings [Content Marketing] Playbook: Take-aways from a Year of Content Marketing in a Pandemic

After this session, you’ll be able to:

  • Apply the tactics LinkedIn’s content marketing team took to adapt to the new normal
  • Implement new strategies for connecting and engaging more efficiently and effectively when your audience is consistently distracted
  • Redefine the metrics that matter to your business
  • Megan Golden Hanks
    • Megan Golden Hanks
    • LinkedIn

11:00am - 11:40am

A Beginner’s Guide to SEO: Making Your Brand Trusted Online

After this session, you’ll be able to:

  • Understand E-A-T principles and determine where your website is weak
  • Improve your website content to be more transparent, authoritative, and trustworthy
  • Execute a strategy for improving your brand reputation on 3rd party sites
Fundamentals Session
  • Alli Berry
    • Alli Berry
    • The Motley Fool

How to Build and Scale Authentic Ambassador and Affiliate Programs that Drive ROI

After this session, you’ll be able to:

  • Leave the coupon sites behind and build a content-focused ambassador program that drives return
  • Find and recruit ambassadors that are authentic and can truly connect to your business and product
  • How to use ambassador and affiliate programs to drive your message and provide social proof
  • Amanda Carroo
    • Amanda Carroo
    • Pact, A Sustainable Fashion Company

Preparing Your Website Data for Google Analytics 4

After this session, you’ll be able to:

  • See the basic changes between Universal Google Analytics and GA4
  • Understand how the GA differences could impact your data collection strategy
  • Learn how to edit events and conversions right in GA4
  • Listen to proven strategies for making learning GA4 easier
  • Colleen Harris
    • Colleen Harris
    • Sincro

12:00pm - 12:40pm

How to Grow Your Initial Target Audience into a Larger, Broader Customer Base

After this session, you’ll be able to:

  • Identify the right target market and customer(s) for your product or service
  • Develop and execute a strategy that helps you gain more customers over time
  • Establish a cadence for tracking metrics to ensure your strategy is properly calibrated
  • Skip Garrett
    • Skip Garrett
    • project: BOOMTOWN

How to Write Content That Ranks

After this session, you’ll be able to:

  • Create content outlines that include data-driven topics, keywords, word counts and more
  • Utilize insights and tools to successfully draft content that ranks
  • Save time by being strategic with your content creation strategy
  • Hannah McNaughton
    • Hannah McNaughton
    • Metric Marketing

Instagram Marketing with Intention

After this session, you’ll be able to:

  • Create content that *actually* elicits engagement
  • Keep your editorial calendar organized + strategic
  • Stop ghosting your audience and show up consistently
  • Refresh your IG marketing strategy for 2021 & beyond
  • Quinn Tempest
    • Quinn Tempest
    • Create Your Purpose®

1:10pm - 1:50pm

Day 2 Keynote: The Connected Human and the Future of Marketing

After this Keynote, you’ll be able to:

  • Understand how behaviors have evolved and what you can take advantage of
  • Implement an offline to online strategy
  • Have the tools to make decisions on what you want to action on in your business
Keynote
Session Image
  • David Shing
    • David Shing
    • Shingy

2:10pm - 2:50pm

10 Tools You Didn’t Even Know You Needed to Level Up Your Marketing Game

After this session, you’ll be able to:

  • Create effective marketing content
  • Improve efficiency so you can get back to doing what you love
  • Develop a better understanding of the performance of your websites (and spy on your competitors)
  • Heather Dopson
    • Heather Dopson
    • Astrella

3 Foolproof Ways to Deliver High-Quality Leads Amidst Distraction

After this session, you’ll be able to:

  • Understand top B2B marketing trends today and how to capitalize on them
  • Apply strategies for reaching the right audience, at the right time, with the right message
  • Use key tactics for delivering more MQLs for your Sales team
  • Marie Rosecrans
    • Marie Rosecrans
    • Salesforce

How To Leverage The Power of ONE To Build A Successful Online Business

After this session, you’ll be able to:

  • Determine which of your swiss-army knife of talents and skills should be leveraged above ALL others for business prosperity & raving customer loyalty
  • Find the six-figure problem worth solving in your customer’s life (not the problem no one will pay you to solve)
  • Develop a signature offer that becomes the “thing” you’re known for by your peers and community
  • Implement step-by-step strategies to create mini-products and next-level product offerings without reinventing the wheel whatsoever
  • Get you, your brand, your product, and your business out there in the world without thousands of dollars in cold advertising
  • Veronica Romney
    • Veronica Romney
    • MyModernBrand

3:10pm - 3:50pm

How to Protect Your Business from Social Media Security Threats and Blunders

After this session, you’ll be able to:

  • Understand how such incidents happen
  • Implement new strategies and processes to eliminate some of these risks
  • Understand the suite of tools you may want to use to implement better social media governance
  • Sue Serna
    • Sue Serna
    • Serna Social

Learn the Narrative Hook That Works Every Time

After this session, you’ll be able to:

  • Clarify your message with the foundational narrative framework of the ABT (And, But & Therefore) to make it easy for your customers to digest
  • Amplify your impact by focusing on the problem you solve for your audience that shows you care about their success
  • Simplify your life by making your digital content much easier to craft and publish.

When you are finished with this highly entertaining and educational session, you will have wished you learned this storytelling trick in the 9th grade. Oh how much easier your career would’ve been. Story on!

  • Park Howell
    • Park Howell
    • The Business of Story

The Content Strategy Playbook: 4 Principles for Content Marketing Success

After this session, you’ll be able to:

  • Address macro and micro audiences through content
  • Create content against meaningful metrics
  • Establish a top-down strategy from messaging/communication to content distribution
  • Efficiently produce content with key considerations in mind
  • Devon T. Smith
    • Devon T. Smith
    • VCCP New York

4:10pm - 4:50pm

Email Marketing: Work Smarter (Not Harder) with Automation

After this session, you’ll be able to:

  • Nail down the right starting point and strategic approach for your email marketing automation program
  • Understand specific examples of automated campaigns you can implement to support your goals
  • Analyze and optimize your program to achieve the greatest impact
  • Desiree’ Fulton
    • Desiree’ Fulton
    • Jackson Spalding

Scaling Performance Marketing from Zero to Millions

After this session, you’ll be able to:

  • Build a successful paid strategy that is sustainable for your business
  • Fix the leaks and avoid vanity results to reduce wasted spend
  • Know what to focus on and when to pull the plug
  • Stéphane Lo
    • Stéphane Lo
    • Pinterest

SEO Tune-Up: Simple Steps That Get Results

After this session, you’ll be able to:

  • Determine what type of content should be on your website to attract organic traffic
  • Fix common errors that are hurting your search performance
  • Implement easy tactics to show up in local and voice searches
  • Mindy Weinstein
    • Mindy Weinstein
    • Market MindShift

5:10pm - 5:50pm

Consumer Behavior in a Post-Pandemic World: What You Need to Know to Remain Relevant and Valuable

After this session, you’ll be able to:

  • Understand the latest consumer behavior trends to better inform your messaging strategy
  • Implement best practices to engage consumers in a post-pandemic world, based on real-world examples from companies doing it well
  • Use a toolkit of additional resources to create your own roadmap
  • Kent Lewis
    • Kent Lewis
    • Anvil Media Inc

Overwhelmed and Stressed Out? Transform Your Small Business Mindset

After this session, you’ll be able to:

  • See how thinking like a “big corporation” can help give you focus
  • Eliminate distractions that are wasting your time and holding you back
  • Walk away with the top priorities you need to focus on right now

This session is for leaders and managers who are part of a small business and feeling overwhelmed and stressed out.

  • Joni Rae
    • Joni Rae
    • The Mindset Group